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You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.

Guides developers through uploading audience members to Google products using the Data Manager API /v1/audienceMembers/ingest endpoint and its associated client libraries. Use this skill when the user wants to upload audience members for Customer Match, mobile device ID audiences, or any other audience use case supported by the Data Manager API. Don't use for uploading events or conversions (use the data-manager-api-event-ingestion skill).

Guides developers through implementing event and conversion ingestion to Google products using the Data Manager API /v1/events/ingest endpoint and its associated client libraries. Use this skill when the user wants to upload offline conversions, enhanced conversions for leads, click conversions, Google Analytics web or app events, or any other event ingestion use case supported by the Data Manager API. Don't use for uploading audience members (use the data-manager-api-audience-ingestion skill).

Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads account to query campaigns or retrieve reporting metrics using natural language.

Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, login_customer_id issues, and DEVELOPER_TOKEN_NOT_APPROVED. Use this skill when: - The user asks how to get started with the Google Ads API. - The user needs to set up Google Ads credentials or developer tokens. - The user wants to write a quickstart/example script for Google Ads. - The user encounters errors like USER_PERMISSION_DENIED or DEVELOPER_TOKEN_NOT_APPROVED.

Manages Google Analytics account and property settings, enables the Analytics Admin API via the Cloud CLI, lists accounts and properties, and manages data streams, custom dimensions, conversion events, and integrations. Use when you need to programmatically configure Google Analytics accounts, provision properties, manage data retention, configure Measurement Protocol secrets, or manage Firebase and Google Ads links.

Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive mapping tables for imports, classes, and method signatures to help determine migration steps. Use when migrating an existing Android codebase from the old, legacy GMA SDK to GMA Next-Gen SDK.

Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application.

Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads framework in an Android, iOS, or Unity application.

Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for "rewarded interstitial" ads.

Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded interstitial" ads.

Modify, debug, or extend the s6-overlay supervision tree inside the Hermes Agent Docker image — adding new services, debugging profile gateways, understanding the Architecture B main-program pattern.

Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion when you are requesting video ads client-side into websites, apps, TVs or other platforms with VAST or VMAP. Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the `ima-sdk-dai-basics` skill instead).

Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy.

Instruments code so production behavior is visible and diagnosable. Use when adding logging, metrics, tracing, or alerting. Use when shipping any feature that runs in production and you need evidence it works. Use when production issues are reported but you can't tell what happened from the available data.

Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting/decrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.

Validate multi-skill workflows defined in CLAUDE.md by checking skill existence, inter-skill data contracts (JSON schema compatibility), file naming conventions, and handoff integrity. Use when adding new workflows, modifying skill outputs, or verifying pipeline health before release.

Use this skill any time a spreadsheet file is the primary input or output. This means any task where the user wants to: open, read, edit, or fix an existing .xlsx, .xlsm, .csv, or .tsv file (e.g., adding columns, computing formulas, formatting, charting, cleaning messy data); create a new spreadsheet from scratch or from other data sources; or convert between tabular file formats. Trigger especially when the user references a spreadsheet file by name or path — even casually (like "the xlsx in my downloads") — and wants something done to it or produced from it. Also trigger for cleaning or restructuring messy tabular data files (malformed rows, misplaced headers, junk data) into proper spreadsheets. The deliverable must be a spreadsheet file. Do NOT trigger when the primary deliverable is a Word document, HTML report, standalone Python script, database pipeline, or Google Sheets API integration, even if tabular data is involved.